Custom CRM Development Built Around Your Processes
We build a CRM around how your sales actually work, instead of bending your team to fit someone else’s box. The architecture is led by a team from Kazakhstan’s big tech. It starts with a free audit: we’ll show where custom pays off and where staying on a boxed tool is the honest call.
When you need a custom CRM instead of Bitrix24 or amoCRM
A custom CRM pays off when workarounds, unused licenses and manual labor cost more than owning your own system. Familiar signs:
- Bitrix24 or amoCRM customizations keep getting pricier, and what you need still “can’t be done that way.”
- Half of the process lives outside the CRM — in Excel, chats and your managers’ heads.
- Licenses: you pay for seats and features you never use.
- A complex pipeline or several business models don’t fit the standard stages.
- Non-standard integrations: 1C, banks, marketplaces, local telephony.
- Customer data is scattered across systems, with no single customer record.
- You want to own the code and data, not rent someone else’s platform.
The CRM types we build
Sales & pipeline CRM
Leads, deals, flexible stages, request routing, forecasting. A single customer record with the full touchpoint history.
Industry-specific CRM
Logistics, real estate, wholesale, services. We account for properties, reservations, price lists, field crews.
CRM as part of an ERP loop
An order placed in the CRM sees stock, reserves the goods and moves to fulfillment — no double entry.
Service & customer support
Tickets, SLAs, a knowledge base, automatic routing and response-time control.
What CRM development includes
- Customers and deals: a single record, history, segmentation, duplicate control.
- Pipeline: your own stages, required fields, stage-transition rules.
- Automation: auto-tasks, reminders, lead distribution, triggers.
- Documents: invoices, contracts and quotes from templates in one click.
- Analytics: pipeline conversion, plan vs. actual, manager and channel performance.
- Roles and permissions: what each employee sees and changes, plus an activity log.
- Mobile access: records, tasks and statuses from a smartphone in the field.
Integrations
- 1C and accounting systems — syncing customers, products, invoices and payments.
- Telephony (IP PBX) — calls from the record, recordings, history, missed calls.
- Telegram and WhatsApp — conversations inside the CRM, auto-replies, notifications.
- Marketplaces and website — requests drop into the pipeline automatically.
- Banks and payments — invoices, payment tracking, reconciliation of incoming funds.
- Open API and webhooks — connect to any external service.
How we build a CRM: 5 steps
Process discovery & audit
We unpack your pipeline, channels and data. If a boxed tool covers the job — we’ll say so honestly.
Prototype & estimate
Data model and pipeline logic, a clickable prototype, a transparent estimate and timeline.
Sprints with demos
Working blocks demoed every 1–2 weeks — you adjust course along the way.
Migration & training
We move customers and deals over, set up integrations, train your managers.
Support & growth
We maintain the system, extend it for new processes and scale it as the team grows.
Technology and architecture
React and Next.js on the frontend, Node.js or Go on the server, PostgreSQL. Modular architecture — cloud or your own servers.
The code and data belong to you. Roles, logging and backups are built in from day one.
Timeline and cost
After the audit we fix the first version’s price and timeline; further development runs on Time & Material.
The first working version ships in a few weeks. From there we build in stages: your sales team works in the system while it grows.
Frequently asked questions
How much does custom CRM development cost?
How long does CRM development take?
Who owns the code and the data?
Can you migrate data from amoCRM, Bitrix24, Excel or 1C?
Do you improve an existing CRM or only build from scratch?
Do you work outside Tashkent?
A free walkthrough of your processes with our team
We’ll show whether a custom CRM is worth building or a boxed tool is enough, where your pipeline bottlenecks are, and what it costs. The first assessment is free.